The Colbert Report did a segment on Sesame Street!

The Colbert Report
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Teaching Preschoolers About Money

Wanted to let you know that Wisebread.com just published, "Teaching Preschoolers About Money: An Interview with Beth Kobliner."

In the piece, writer Sarah Winfrey interviews me all about the Sesame Street initiative, "For Me, for You, for Later." As a new mom, Sarah explored how the project can help parents teach kids about money. She asked me great questions, like "Where do parents struggle the most?" and "What’s the most important lesson parents should focus on?" She also gives some great discussion questions that parents can try out with their kids after watching the Sesame Street videos.

Try out her tips over the weekend and let me know how it goes!



Video: Watch Elmo and me on Good Morning America!

Here's a video of Elmo and me, live from GMA this morning!

We had so much fun chatting with hosts Lara Spencer (below) and Josh Elliott all about how to spend, share, and save money—the key concepts behind Sesame Street's money project, "For Me, for You, for Later."

Loved going behind-the-scenes at GMA and seeing the hosts, George and Robin, and special guest Emeril (!), who was cooking up asparagus risotto. It smelled delicious!

But, of course, the special guy I was looking forward to seeing most was Elmo! (No offense, George, Josh, and Emeril!) Here we are on the GMA couch, reunited at last.

Parents, you can help your kids create three jars of their own! Head to sesamestreet.org/save to print the jar labels for kids to color and decorate.

Have a great weekend!

Elmo and I will be on Good Morning America tomorrow!

Exciting news: Elmo and I will be on GMA on ABC tomorrow! Start your Friday by tuning in to see the fuzzy red guy and I chatting all about Sesame Workshop's financial education initiative "For Me, for You, for Later: First Steps to Spending, Sharing, and Saving." Look for us between 8:30-9AM. Thanks for watching!



Grover, high school, and the chance to win a prize!

My world has become all kids and money, all the time—and what a blast!

On Monday, I got to hang out with Grover and CNN Money on the Sesame Street set. (There we are in from of Hooper's store!) The video we shot—all about how to teach kids about money—will air soon. I'll send the link around when it's live.

Tuesday, I faced a far more intimidating group: high school seniors. You know, I’ve done lots of television, but nothing is quite as terrifying as standing in front of a live audience of really smart high schoolers—not even Oprah! To intimidate them, I titled the presentation, "Quantifiable Behavioral Effects of Monetary Paradigms on the 21^st-Century Post-Adolescent Psyche." The real title? The Only 12 Things You Need to Know About Money. (See the PowerPoint slides above.) To my relief, the students were so smart, so great, and so eager to learn… and now, hopefully they're prepared (at least financially) to head off to college in a few months.

On top of all that, this whole week I'm a guest expert on Café Mom. The topic: How Can You Teach Your Kids About Money? So, parents, come on by and ask me anything! If you post a question on the Café Mom website, you could win a copy of my book, Get a Financial Life, plus a Sesame Street finger puppet.